Intellects, as digital marketing experts we have been asked the same question by dozens of our clients. "Facebook Ads or Google Ads which one is better for reaching my target audience?"
Well, in reality, both options are great and perform differently from each other. Also, it is depending on your business objectives to bring their unique benefits individually.
Actually, there isn’t a better option as both platforms are incredibly powerful advertising platforms that cater to virtually every type of business. In this ever-changing world of the digital era, it becomes very important to invest in the right ads. One may be better for your budget depending on your business, your audience, and your goals.
Google Adwords ( formerly known as Google ads) and Facebook Ads both can be significant drivers for your business and many businesses use two of them to maximise their reach. When evaluating each solution’s strengths and potential applications should be viewed in a complementary, rather than adversarial way.
Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing a remarkable return on their advertising spend.
That is why it is vital to understand how best to use each platform for maximum ROI and greater business growth. When it comes to your ROI (return on investment), it’s essential to make sure you invest in the right platform to generate ad revenue. As discussed above it depends on your company and your target audience.
No matter if you are new to pay-per-click advertising, it can be intimidating to get started. Both platforms pitch themselves as easy-to-use, but they offer robust targeting options and advanced features. Also, it takes significant time and energy to truly become an expert on either platform. But, since time and money is limited, where do you start to get the most out of it?
"Intellects" made it easy for you to choose the right advertising platform for your business. By harnessing the power of both paid search and paid social to make a remarkably effective advertising strategy that aligns with the strengths of each respective platform.
At Intellects, we don’t just work hard to deliver the results you want, we connect people to brands, whether it’s on- or offline, we’ll develop the right message for your audience and ensure it reaches them through carefully selecting the right channel, based on audience behaviour. We have dedicated strategic planners who work together to orchestrate the most effective omnichannel strategy for your brand. Although behavioural and media planning is at the heart of what we do, we also offer other digital services, from integrated brand campaigns to content development for social channels and more.
You provide us with a brief for the exact audiences you want to connect to, we can target communities by using our proprietary tech. we’ll strategise and project exact estimates for advertising to your specific target audiences, their behaviour, reach and potential impact.
Using our data sets, we’ll then provide you with our strategy and content plan for all offline and online channels where your audience lives and breathes and how to truly connect with them. We’ll then commence the most cost-effective integrated media campaign to reach, engage and convert your target customers.
