Before we go deeper into this whole thing, just have a small overview of SEO and SMM.
Digital marketing is a vast concept, and SEO and SMM both are part of Digital marketing. Search Engine Optimisation(SEO) and Social Media Marketing(SMM) both have their inrulesn digital marketing.
Search Engine Optimisation is exercised on Search engine(Google, Bing) and one other hand, Social Media Marketing is practised Social media(Facebook, Instagram, Pinterest, Twitter, Linkedin, and many more.
And of course, these both types of digital marketing are essential in today’s time. As the users make use of both the platforms according to their convenience. In short, if users have any query or want to gain some formation they usually approach the search engines. And on the other side, users spend their free time on Social media, which is the best time to target the users.
That is why it is hard to say which one is important in terms of the growth of your business. Generally, most people think SEO & SMM are two separate entities with completely different goals.This is because people are not fully aware in terms of digital marketing. But the reality is SEO & SMM work together to represent an intelligent and cost-effective strategy to drive leads, engagement and give your audience the best content.
You can use SMM to direct people back to your website, which helps boost rankings through additional traffic and social signals.
But if you do SMM without any kind of SEO – you’re making it hard for people to find you organically outside of social media. It’s kind of like pizza without cheese. You can get it, and it’s all right, but when you put it together, the results are magical.
Unfortunately, there’s no one right way to combine the two into the winning strategy for your business.
But then here come Intellects, deliver you the right winning strategy to take your business to new heights.
We integrate both levels of activity of SEO & SMM with full flexibility and undefined individuality. Raise brand awareness and Foster relationships with customers to create word-of-mouth marketing.
At Intellects, we don’t just work hard to deliver the results you want, we connect people to brands, whether it’s on- or offline, we’ll develop the right message for your audience and ensure it reaches them through carefully selecting the right channel, based on audience behaviour. We have dedicated strategic planners who work together to orchestrate the most effective omnichannel strategy for your brand. Although behavioural and media planning is at the heart of what we do, we also offer other digital services, from integrated brand campaigns to content development for social channels and more.
You provide us with a brief for the exact audiences you want to connect to, we can target communities by using our proprietary tech. we’ll strategise and project exact estimates for advertising to your specific target audiences, their behaviour, reach and potential impact.
Using our data sets, we’ll then provide you with our strategy and content plan for all offline and online channels where your audience lives and breathes and how to truly connect with them. We’ll then commence the most cost-effective integrated media campaign to reach, engage and convert your target customers.